Honestly, I never liked all the additional rewards they added to the system anyway, seemed really superfluous.
I actually preferred it when it was gold only. No silver, bronze or any of the other 10+ “coins” they had.
You paid for gold to support their server time, you could also give others a month of gold as well - it had a similar feeling to subs and gift subs on a twitch channel. You gave others gold not only to support the servers, but to say, “I want to give you more than an upvote for what you said” it was a way of going above and beyond.
Sure the lounge was crap, but that wasn’t the point, that was an intended reward for donating.
I honestly don’t know why they’re killing it, as it’s a known fact that having a subscription system with the ability for people to pay monthly is a far better, more consistent source of revenue than ads, and it’s less invasive. It’s why musk is pushing twitter blue so hard.
Unless they’re only killing the awards part of it and still allowing people to subscribe to premium, I can kinda see some of the logic in that - by making it impossible to access premium features through gold gifts, you make it so everyone has to access those features by subscribing - the hope is more become willing people sign up to it after losing their free gold. Honestly I think they’re misjudging how much value Reddit premium actually has, especially given the recent alienation by Reddit staff, and therefore removing the ability to give awards is misleading. Sure if premium had more value than it does, it might actually have the intended effect, but I think it’s just gonna result in a precipitous drop in revenue.
Honestly Lemmy kinda does donations better, as it doesn’t turn donations into a fake award you can give other people. Instead it’s just that, you donate, the server stays running and we get to continue having this space. And the admins are actually careful enough to turn off registrations when growth starts to increase too quickly.