Strong disagree regarding it as a business measure in whole. Without penalties for breaking contracts, many business relationships will absolutely fall apart.
Rather, this is an issue of consumer protection, and consumer rights should generally be given preferential treatment over contracts for the same reasons unions exist - it levels the playing field between entities of far differing power and means.
I absolutely guarantee that lobbyists are pitching that first half at republicans and downplaying the everliving fuck out of the second.