You get a phone call from someone claiming to be from 23andme but they’re not…
Hi it’s Jim from 23andme.
Just going through security with you. You did a test with us on the 5th Dec, your mother is X and your father is Y.
Ok that confirms who I am.
So as I said it’s Jim and in your results we see you have a genetic condition which means you will have early onset dementia.
We offer a preventative treatment. Want to enrol in the trial? It’s $200.
Not the best example I admit but an example of how that data could be misused and you’ve just paid “Jim” $200