ChrisLicht , 8 months ago

There used to be a business joke you’d hear in the ‘60s, often attributed to John Wanamaker, a pioneer in marketing:

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half!”

The joke highlights the dilemma many businesses face in evaluating the effectiveness of their advertising spend. It’s remained relevant in the advertising and marketing industries, reflecting the challenges in measuring the impact of advertising efforts.