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X, formerly known as Twitter, will begin charging new users $1 a year to access key features including the ability to tweet and retweet

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X, the platform formerly known as Twitter, will begin charging new users $1 a year to access key features including the ability to tweet, reply, quote, repost, like, bookmark, and create lists, according to a source familiar with the matter. This change will go live today for new users in New Zealand and the Philippines.

Roughly 20 minutes after this story published, X’s Support account confirmed the details, writing that “this new test was developed to bolster our already successful efforts to reduce spam, manipulation of our platform and bot activity, while balancing platform accessibility with the small fee amount. It is not a profit driver.”

Starting today, we’re testing a new program (Not A Bot) in New Zealand and the Philippines. New, unverified accounts will be required to sign up for a $1 annual subscription to be able to post & interact with other posts. Within this test, existing users are not affected.

This new test was developed to bolster our already successful efforts to reduce spam, manipulation of our platform and bot activity, while balancing platform accessibility with the small fee amount. It is not a profit driver.

And so far, subscription options have proven to be the main solution that works at scale. — Support (@Support) October 17, 2023

The company published the “Not-a-Bot Terms and Conditions” today outlining its plan for a paid subscription service that gives users certain abilities on their platform, like posting content and interacting with other users. This program is different from X Premium, which offers more features like “Undo” and “Edit” for posts for $8 a month. Given the company’s tumultuous reputation under Musk, some users have voiced their hesitancy to turn over their credit card info.

X owner Elon Musk has long floated the idea of charging users $1 for the platform. During a livestreamed conversation with Israeli prime minister Benjamin Netanyahu last month, Musk said “It’s the only way I can think of to combat vast armies of bots.”

Shortly after the announcement, Musk tweeted that you can “read for free, but $1/year to write.”

“It’s the only way to fight bots without blocking real users,” Musk wrote. “This won’t stop bots completely, but it will be 1000X harder to manipulate the platform.”

X CEO Linda Yaccarino was asked last month onstage at Vox’s Code Conference about how going to a full subscription model on X will affect revenue, something that is now going live to users today. Yaccarino answered at the time, “Did he say that or did he say he’s thinking about it?”

shiveyarbles ,

Musk the genius: we’re losing boatloads of money, quick I need solutions!

Minion: ummm can we charge a fee?

dan , (edited )
@dan@upvote.au avatar

Interestingly WhatsApp also used to charge $1/year in some countries, before the Meta acquisition.

Flax_vert ,

Great! More will move to Mastodon.

deczzz ,

Probably not though. Common people don’t understand Internet. Nor does politicians or journalists. What else is on Twitter? Advertisements?

Flax_vert ,

I think it’s time we made a bunch of twitter alternatives and don’t mention Mastodon. I think we are approaching this the wrong way. Instead push instances as if they are separate alternatives themselves while having them federated.

tesseract ,

Common people aren’t the ones who drive adoption of a platform. It’s the younger population - particularly those in their teens and twenties. Everyone else just follows their lead. Mastodon isn’t a challenge at all for that demographic. It isn’t anymore complicated than email - something that their seniors mastered easily. They just need an incentive to do it. And Musk may be providing it.

Auzy , (edited )

Can we stop posting about every crap decision X makes? We’re just generating free publicity for it at the moment

It died months ago, and at this point, news outlets are the ones keeping it relevant.

Rentlar ,

I’ll do my part to promote Mastodon every time this happens.

tesseract ,

Mastodon and Lemmy have reached the critical mass needed to sustain itself. Let the people discover it themselves. No need to invite them in.

cupcakezealot ,
@cupcakezealot@lemmy.blahaj.zone avatar

reminder this is $1 philippines which is like $56 usd

bl_r ,

From any other company who runs a social media company with a spam problem, I’d say this is an interesting solution. You can identify some bots and sock-puppet accounts by PCI. For Musk’s twitter, I’m not exactly trusting it, it feels like enshittification is in full swing.

I wonder how this will affect diversity of opinion on twitter, since I feel those already critical of twitter won’t be as likely to spend a dollar

And I’m a little skeptical that this will dissuade botting, since 1$ is nothing

CanadaPlus , (edited )

And I’m a little skeptical that this will dissuade botting, since 1$ is nothing

It depends how many bot-hours you need to earn a dollar back. That’s prohibitive for a lot of dragnet-type internet activities, which run on tiny tiny fractions of a cent.

PoliticalAgitator ,

With any change on the site formerly known as Twitter, there are 3 lenses to examine it through:

  1. Reducing the massive financial loss that Musk will almost certainly take
  2. Amplifying the voice of the far-right
  3. Stroking the ego of the man child who owns it

This is probably mostly 1. He’s looked at the number of users and said “what if they were dollars?”.

But like you say, there’s probably a bit of 2. Reactionaries are more likely to hand over a dollar for a Truth Social with outside their choir to abuse.

It probably won’t dissuade bots and astro-turfing, but it will make it pay-to-play, with the richest welding the most influence. That’s definitely 3 since by any other metric besides money, Elon is average.

ExLisper ,

Ok, but how will this help them get more users? Because I can easily see how it will make them less users.

RandoCalrandian ,
@RandoCalrandian@kbin.social avatar

Due to the low amount, I’d say this is more about combating botting atm

maynarkh ,

Is botting the thing losing them money?

dan ,
@dan@upvote.au avatar

I think Elon is the thing that’s losing them money

ptman ,

I can only approve of people paying for services they use. It isn’t free to run. But there are several things to consider:

  • $1/year is very low, transaction fees for accepting that amount of money are high
  • It’s a low price for successful bots
  • Doesn’t remove ads (take money from subscribers or advertisers, not both, also print media)
  • Doesn’t give you better control over your experience. The paying customer should be the one being listened to
  • This is Elon Musk’s twitter we’re talking about, how long until he changes his mind again?

Another surge on mastodon? Countries, cities, public organisations should put up their own mastodon like EU, BBC and Germany have.

7provincien ,

Dutch government put up an instance as well; e.g. this is the handle of the agency for road and waterworks. @rijkswaterstaat

maynarkh ,

There’s a separate one for the city of Amsterdam as well

Case ,

I was more thinking it’s to test the waters.

A buck is affordable to most everyone who has the means to access Twitter.

Of course next year it’ll be Twitter++ subscriptions for 20 bucks a month, as they phase out the 1 dollar tier.

I never cared for Twitter, and watching Musk’s spin on it has been hilarious as someone with a long history in corporate IT.

Pre-edit: At the moment I’m refusing to refer to it by a tween edgelords name~ Musk’s name for it.

admiralteal ,

Doesn’t remove ads (take money from subscribers or advertisers, not both, also print media)

Tell that to all the advertorial content from e.g., the fossil fuel industry on The New York Times. Print news has been accepting money from advertisers while charging users since before internet ads were a thing. They just hide the ads in more insidious, corrupt ways.

ptman ,

My point exactly. Why do we get ads on something we pay for with money?

Rentlar ,

And $1/yr today could easily be $10/yr next year and $100/yr after that… all depending on what the Musky Man feels like on that day.

PoliticalAgitator ,

I can only approve of people paying for services they use. It isn’t free to run. But there are several things to consider:

I don’t mind paying for services, but I now have 20 different services. Each one is trying to extract the maximum amount of money out of me while giving me a minimum in return.

I also accept that those services are not free to run, but realistically, these companies aren’t just trying to cover their operating costs, they’re trying to further line the pockets of executives and shareholders.

And its never enough for them. I could give Twitter $100 a month and they’d still sell my data for a few extra pennies. I could give YouTube an unlimited supply of servers and bandwidth and they’d still show just as many ads.

We will never get the cost living under control until this corporate greed is addressed because no matter how much money we pay people, there’s an army of psychopaths ready to milk them of every cent.

So fuck em. They can have an extra dollar when they can prove it will actually end up in the pocket of an employee. Otherwise, the richest man in the world can fund his own little reactionary pet project.

ptman ,

I would also welcome decent micropayments (maybe digieuro?), so that you wouldn’t need to subscribe, but could pay 0.045€ for something without it being unfeasible because of fixed transaction costs.

PoliticalAgitator ,

That’s incompatible with corporate greed. They will look at a billion transactions for $0.05 and start thinking “What if each of those was $0.50? Or $5.00? Or $50.00?”.

Without a regulating force (such as laws or consumer power that isn’t just neoliberal lies) , it will always grow to absorb every available dollar it can.

And realistically, charging people 0.045€ for the service they actually use won’t make them nearly as rich as charging people $50 each month for the $3 dollars they use.

They’ve already done the maths to prove it. It’s why it’s never happened.

Send_me_nude_girls ,

Soon Elon will pay users to keep using Twitter. Haha

SNFi ,

Isn’t he pretty broken right now? Twitter cost him a lot, and the money he has is mainly the capital he has (his companies).

Summzashi ,

deleted_by_author

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  • taanegl ,

    Yeah, that might be the wrong phrasing. Perhaps he meant Musk is cash poor, which isn’t being broke.

    SNFi ,

    Yeah, sorry. I still need to improve my English! He got a big debt with banks to buy Twitter.

    www.theguardian.com/…/elon-musk-twitter-debtreuters.com/…/elon-musk-says-twitters-cash-flow-s…

    taanegl ,

    S’aight :) gotta make sure we can understand one another.

    SNFi ,

    Thanks, very kind.

    taanegl ,

    Do you mean cash poor?

    Titan ,

    The CEO learning this at the same time as we are

    ram OP ,
    @ram@bookwormstory.social avatar

    That’s legit probably what’s happening though.

    PotjiePig ,

    So an army of a thousand twitter bots will cost a thousand dollars a year? That seems shruggable.

    SNFi ,

    Yeah, users that have bots already pays for it, now Elon Musk will need to pay their developers to avoid fake cards to be used by bots which will cost him much more money, and the result will be fewer users joining Twitter as not everyone puts their payment info that easily.

    Summzashi ,

    deleted_by_author

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  • Gamey ,

    That’s the easiest task for a criminal!

    megopie ,

    CALLED IT!

    harmonea ,
    @harmonea@kbin.social avatar

    Corrected archive link - OP's is missing a character so it's not working

    abclop99 ,

    i stopped using X.com when it stopped being just a single “x”.

    lvxferre ,
    @lvxferre@lemmy.ml avatar

    The very fact that you’re requesting payment info already makes plenty people think twice. Specially in the light of the brand changing from Twitter to X - if you’re clueless about the change something “smells off”.

    On the other hand for a lot of bot owners this is absolutely no issue. You shouldn’t be popping up a whole bot army, but instead only a handful of well coordinated bots to astroturf the shit out of the platform.

    In other words the idea might have the opposite effect - keeping potential new human users out, but allowing the bots in.

    tristan ,

    This is exactly right… A lot of bots already pay for blue since it promotes them and prevents them from getting blocked/muted so easily

    $1/bot/yr will be nothing to bot farms

    arquebus_x ,

    In other words the idea might have the opposite effect - keeping potential new human users out, but allowing the bots in

    The galaxy brain shit here is that I suspect the bot problem actually doesn't concern Musk in the way he claims. If he can make it seem like there are fewer bots (because of these policies) while at the same time not actually getting rid of them, the engagement level stays up and the advertisers are happy in their ignorance. Bots are better users: they're not fickle, they don't go to sleep, they can be reliably expected to be posting more regularly than normal users. The trick for Musk is convincing everyone they're gone.

    lvxferre ,
    @lvxferre@lemmy.ml avatar

    The further I think about this, the more that it makes sense. The $1/year would even help to sort in the “right” type of bot (that wouldn’t be affected, unlike disruptive mass account creation), while still allowing them to claim that they’re getting rid of bots.

    howrar ,

    Bots don’t click on ads and buy stuff though. I’m pretty sure anyone buying ads are going to be measuring this.

    ultratiem ,
    @ultratiem@lemmy.ca avatar

    Yeah his plan is to turn it into WeChat/QQ. Starting its payments because he’s gonna try to do PayPal again, this time his way. Nothing insidious or revolutionary.

    Granite ,

    How long until it rolls out to current users?

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