It had been from day one, just in case no-one noticed.
The very idea of a "watch" that has a bunch of gimmics while completely fail the main job of providing the time over a long time without any hassle shows how absurd this product was from the very beginning.
A good automatic, mechanical watch is way superior on that behalf. As a bonus, it looks better. And you don't have to press a button to actually see the time.