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alyaza OP ,
@alyaza@beehaw.org avatar

Along with prohibiting reviews written by nonhumans, the FTC’s rule also forbids companies from paying for either positive or negative reviews to falsely boost or denigrate a product. It also forbids marketers from exaggerating their own influence by, for example, paying for bots to inflate their follower count.

Violations of the rule could result in fines being issued for each violation, according to the rule. This means that for an e-commerce site with hundreds of thousands of reviews, penalties for fake or manipulated reviews could quickly add up.

umami_wasbi ,

So how are they going to detect, proof, and enforce?

alyaza OP ,
@alyaza@beehaw.org avatar

unclear (they don’t tend to announce enforcement mechanisms in these and it’s not a final rule until it’s a final rule), but it’s not like the FTC is lacking in power as an agency

AngryishHumanoid ,

How long before Trump publicly rants about this?

alyaza OP ,
@alyaza@beehaw.org avatar

i’m honestly not sure Trump knows anything about the FTC, and if his campaign was smart these are the kinds of things they’d propose instead of “IVF should be illegal but also you’re a degenerate for not having children”

Gaywallet ,
@Gaywallet@beehaw.org avatar

Extremely based, good job FTC

algorithmae ,

Their heart is in the right place, but good luck doing anything about it

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