There have been multiple accounts created with the sole purpose of posting advertisement posts or replies containing unsolicited advertising.

Accounts which solely post advertisements, or persistently post them may be terminated.

Gaywallet ,
@Gaywallet@beehaw.org avatar

Extremely based, good job FTC

AngryishHumanoid ,

How long before Trump publicly rants about this?

umami_wasbi ,

So how are they going to detect, proof, and enforce?

alyaza OP ,
@alyaza@beehaw.org avatar

Along with prohibiting reviews written by nonhumans, the FTC’s rule also forbids companies from paying for either positive or negative reviews to falsely boost or denigrate a product. It also forbids marketers from exaggerating their own influence by, for example, paying for bots to inflate their follower count.

Violations of the rule could result in fines being issued for each violation, according to the rule. This means that for an e-commerce site with hundreds of thousands of reviews, penalties for fake or manipulated reviews could quickly add up.

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