I’ve never really seen influencers having the same kind of pull that the general public has. In most cases, (Tik Tok, Snapchat, Instagram, etc) the general public engages in a new form of social media first. Influencers and advertisers are usually secondary to the general public.
That’s probably why platforms like Mixer fail. Companies think they can prop up their own platforms based on the people they pick and choose. But it really doesn’t seem to work like that from what I’ve seen as well.