How about, I don't know, not yanking the cord (or setting things up so the cord is yanked automatically) and pursuing the payment later?
But then that could mean that someone might - even temporarily - get something for nothing, and they can't be seen to promote anything even remotely similar to that.
Perhaps this tiny company are so close to the knife edge that they can't afford to allow it to happen. Must have constant revenue stream or else close up sho... wait, Micro-who?