My typical attitude is “I was fine without “latest fad” until now, I’ll still be fine now that I still know nothing about it”. And I forget about the whole thing. It’ll probably vanish fifteen months later anyway.
As an aside, who even makes those caricatural, utterly content free websites, and then pats themselves on the back thinking that’s a job well done? They’ve obviously put some amount of work into those things. Is the point to make it seem like it’s a cool super secret society or what?