In Italy, the cost of subscription for streaming serie A soccer is 5% of the average net wage. And then you need to add the cost of broadband as it’s only streamed, no TV broadcast.
A low wage worker would need to literally skip meals in order to watch those overpaid clowns kick a ball.
Buy less Lamborghinis, reduce the price, have enough servers to allow for a service that doesn’t crash and stutter for the first half of the match, then maybe more people would stop paying the illegal IPTV services that are charging 1/10th of the legit service
As of now, illegal IPTV services are giving a better service (no stuttering for half match), a better experience (a m3u can work with older smart TVs without Android) for 90% less money. And sometimes even better support
Many people also pay for a VPN+a subscription to paramount plus USA and they can watch serie a from Italy at 50% off.