Nothing is going to effectively hurt their bottom line, because they own the market. There are no other viable alternatives to Adobe if you are working in the graphics profession. Everyone, and I mean everyone, in graphic design/visual communication uses Photoshop, Illustrator, InDesign, and Acrobat. If you do any work with designers and receive files from them, you’ll need to use Adobe products in order to access the files and all the information in the files.
This is the sector I work in. There is absolutely no getting away from it, and until someone comes up with a product suite that is better right out of the gate, and is completely compatible with Adobe, no one is going to switch.