Nvidia revamps GeForce RTX badge with AI slogan — new logo reads "GeForce RTX Powering Advanced AI"

Questy , 22 hours ago

I really can’t wait for this marketing fad to sputter out like NFTs etc.

Dark_Arc , 22 hours ago

It predates nfts and probably will live on for… Many years to come if not ever.

helenslunch , 4 hours ago

Yeah but the marketing has been cranked up to 11 in the last year or so. You won’t find a single piece of software or tech product that isn’t trying to find an excuse to shoehorn AI into their products.

kyub , 22 hours ago

Well every major tech product probably needs to have “AI” somewhere anywhere, otherwise you’ll probably have a problem of being too honest marketing disadvantage because there will be potential buyers who don’t understand anything about it but think “Thing with AI is better than Thing without AI”, period. Doesn’t even matter if there’s any AI involved anywhere or if the AI feature is actually useful. Unfortunately the tech industry is always heavily riding on hype trains and AI is the current one.

RightHandOfIkaros , 22 hours ago

I mean, GTX cards were also powering AI before RTX…

Bakkoda , 6 hours ago

But they weren’t quite charging enough… Now they can really charge you now

/s kinda

msmc101 , 20 hours ago

“AMD - the card I’m getting instead of Nvidia”

30p87 , 7 hours ago (edited 24 minutes ago)

Except they are - allegedly - also focusing more on AI, and not engineering a high level 8000s card.

Still better than NVidia. AMD will get my next 1.6k for CPU + GPU.

helenslunch , 4 hours ago

Except they are - allegedly - also focusing more on AI

They’d be foolish not to. They have as much to gain from this fad as the pump-and-dump investors.

_sideffect , 4 hours ago

*Now we can charge you even more for these cards!