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polygon6121 ,

Where I am from it is not allowed to run ads with alcohol. What the companies do instead is create a non-alcoholic version of very similar branding and then run ads for that instead…

rbn ,

And do people also buy these non-alcaholic versions then or are they barely available in stores? If they really offer the alternative and at least some people switch to them, I’d still consider it a win.

rbn ,

Does anyone know how they define junk food in that guideline? Is it based on calories / fat / sugar? Or do they have a specific list of products that are now forbidden in ads? Or a list of companies? Does the ban include product placements (like a kids movie where a family goes to McD? What about ‘normal’ content about fast food (like SpongeBob making krabby burgers)?

I really appreciate the law but I think it can be quite challenging to draw the line between legal and illegal.

CouldntCareBear , (edited )

The advertising standards authority use a nutritional profiling model. If the food is High in Fat, Sodium, Suger (HFSS) it gets a higher score. Some points are deducted if it is high in fruit, veg or nuts. If the food is above a certain point threshold different advertising rules apply.

This applies to preprocessed food. Not ingredients you would use to prepare your own food.

I don’t know about your other questions but some of the other rules are interesting…

You can’t use licensed characters or celebrities to advertise to under 16s.

You can’t condone or promote unhealthy lifestyle or eating habits. Ie. Eating a massive bucket of ice cream in front of the playstation.

You must not take advantage of a child’s vulnerability by appealing to emotions such as pity, fear, or self-confidence, or by Suggesting that having the advertised product somehow confers superiority, for example making a child more confident, clever, popular, or successful.

You must not present your price in a way that suggests children or their families can easily afford it. “Only”. “just”. Etc

https://www.gov.uk/government/publications/the-nutrient-profiling-model

PenisDuckCuck9001 , (edited )

Before 9pm? What a random and absurd qualifier. Let’s ban shoe commercials on every 2nd Tuesday of months with more than 2 vowels because why not.

PixelTron ,

9pm is the standard watershed time in the UK en.m.wikipedia.org/wiki/Watershed_(broadcasting)

TommySoda ,

Good on them. I hope more countries follow suit. Unlucky, but I can be hopeful. The US would rather implode than do something like this so I’m definitely jealous.They’d rather implode than do anything at all honestly.

HexadecimalSky ,

Regulation? In the U.S.? Laws aren’t just made by anyone you know. /Joke Seriously, I don’t think this law is a huge step to solving the issue but American Corporate lobbyist will spin something like this as the second coming of the USSR. Actually that’s been the strategy for just about everything. We do have wayy to many people that’d rather see the country implode then, (oh no) compromise or (aghast) do something good for everyday folks.

Sibbo ,

This is incredibly good news.

Aatube ,

Wait, only from 9 to midnight?

skuzz ,

…in the UK.

Technoguyfication ,

I’m disappointed in how long it took to determine where this is happening. That should be in the title or the post body at the very least.

reddig33 ,

How is this “oniony”?

Nougat ,

Only ads for onions will be allowed before 9pm.

MrQuallzin ,

Burgers can often have onions

HexadecimalSky ,

Eh? Ads may play a part, but options and parent education are more important. I see people not realizing how bad junk food is for thier kids, don’t have many options or simply dont care.

A kid can see an ad, but a kid can’t buy it. It’s up to the parents to be telling thier kid no, and giving them healthier options. Far better will be Informing parents better strategies on feeding thier kids and ensuring healthy options are readily available.

As long as parents think a cup of soda everyday is fine for thier kid and healthy options are prohibitively expensive (Monetarily or time), we will get nowhere.

rbn ,

I vividly remember pushing my parents to go McDonald’s after I saw an advertisement with the newest Happy Meal toys. I wanted the toy in the first place, the food tasted good as a kid but even then not amazing. I think ads do have a huge influence on which toys and which food kids ask for.

HexadecimalSky ,

Fair, that’s the part where I think a parent needs to have the will and authority to say no to their kid, but I understand that can be difficult. This may do some good but as I am sure some loopholes will form and it doesn’t forbid ads 100%, it wont stop Fast Food ads. Even if fast food wasn’t directly advertised, I believe there is more factors, like the availability of healthy options, many families don’t have the time or money to make good healthy meals. This law is a good thing, but I personally don’t see it as a huge win, just a patch that will be touted to solve problems it doesn’t address.

Dagrothus , (edited )

Nah there’s a reason companies invest so much into targeting kids specifically. It works. Kids ask their parents for the garbage they see on TV, parents oblige.

The personally responsibility argument is bullshit for systemic issues. You think 42% of americans are obese because we’re all coincidentally bad at making decisions and europeans are just smarter? Regulations matter.

HexadecimalSky ,

As I said, I think availability and awareness are as big of factors. I 100% believe most Europeans have better access to healthier foods then many americans. Granted ads may spur kids to bug thier parents but if parents did better at saying no, and could give thier kids better options. I think it’s not just a personal responsibility but a communal, a government responsibility to ensure access to information and food are available. When no better options are made available, there is a problem.

CouldntCareBear ,

Parents should say no, and now this will make it easier for them to do so :)

citrusface ,

100% for this.

Stovetop ,

Banning an entire class of ads online and in media during peak hours? Sounds like a win to me, even if it doesn’t have the effect they hope for.

Ads suck, especially ads that are selling garbage no one needs. The fewer, the better.

HexadecimalSky ,

I mean they will just plug in something different or find a loophole, would playing the Mmm hmm mm? and a big M be a fast food commercial? We aren’t going to see less ads, just different ones.

parpol ,

It will be ads for the new salad option at FAT JUICY BURGERS 100% BEEF

HexadecimalSky ,

lol, collect calls all over agian

PeachMan ,
@PeachMan@lemmy.world avatar

To be clear, I think this new rule is great, but the time will be filled by other garbage ads.

GlendatheGayWitch ,

I’m sure all the fact food places will still run ads. They will just feature salads or coffee or the toy that comes with the meal, as long as if doesn’t show or talk about the junk food options.

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