Logistics uses 24 hr clocks to be as precise as possible
The reasoning for lost revenue is a long story, but to heavily TLDR it, the entire logistics chain is basically a giant house of cards, and every mistake compounds repeatedly. Everything from a scheduling error at one warehouse to a driver not knowing about weird time zones (like AZ), to international miscommunications, all pile up on both their own individual load/order and every other step in the chain. A mistake at one manufacturer rolls to the next manufacturer, which then snowballs to the receiver, influencing timing on the last mile delivery.
Because of the heavily interconnected nature, any mistake in documentation, ordering, or timing causes significant delays and missed revenue elsewhere.