Reddit got WAY worse in the last 5-7 years though. I think corporations got more ok with it after best practices were both cemented and more publicized after the 2016 presidential election. Previously astroturfing was there for political campaigns and state actors, but more shady. Then Russia went off the rails with agitprop, Cambridge Analytical was all in the news, and everyone realized how pervasive and easy it was. Now everyone does it, and often.
kazoo0o