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floofloof , (edited )

Fascist movements and cult leaders long ago figured out the secret to engagement: keep people feeling threatened, play on their insecurities, blame others for all the problems in people’s lives, use fear and hatred to cut them off from people outside the movement, make them feel like they have found a bunch of new friends, etc. Machine learning systems for optimizing engagement are dealing with the same human psychology, so they discover the same tricks to maximize engagement. Naturally, this leads to YouTube recommendations directing users towards fascist and cult content.

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