The natural general hype is not new… I even see it in 1970’s scifi. It’s like once something pierced the long-thought-impossible turing test, decades of hype pressure suddenly and freely flowed.
There is also an unnatural hype (that with one breakthrough will come another) and that the next one might yield a technocratic singularity to the first-mover: money, market dominance, and control.
Which brings the tertiary effect (closer to your question)… companies are so quickly and blindly eating so many billions of dollars of first-mover costs that the corporate copium wants to believe there will be a return (or at least cost defrayal)… so you get a bunch of shitty AI products, and pressure towards them.