It’s probably because they can remember how convenient and cheaper it was to see any movie or show that could be streamed. Streaming was supposed to disrupt TV by eliminating ads and allowing you to choose whatever you want to watch. Nowadays, in order to get the same amount of choices, you need to spend about as much as you did for a TV subscription and now many platforms have ads.
I think it’s more a frustration at what we lost than anything else.