Eating meat is murder though. Just of a different species, and a normal thing in nature, hence not objectionable per se. But killing for meat is still taking a life of a living and feeling being. If people choose to avoid that, and alternatives are available, that is great. For those who wish to continue eating meat, it must be transparent where it came from to make an informed decision, and we would need regulation / legislation that forbidsalll those livestock factories that cause suffering for more profit.