There have been multiple accounts created with the sole purpose of posting advertisement posts or replies containing unsolicited advertising.

Accounts which solely post advertisements, or persistently post them may be terminated.

kava ,

AFAIK any interaction counts as a plus for the video. Comments, likes, comment likes, subscribes, dislikes, sharing, etc.

Basically youtube’s goal is to make you as engaged with the app as possible. So if a video is causing high engagement, they will promote it more than videos that have low engagement.

It’s all really just complicated statistics handled by machine learning algorithms designed to keep people on the app as long as possible.

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