I chalk it up to the name. Your name is your central piece of branding, and can be used to your advantage. To me, when I wanted to join what I thought would probably be the largest lemmy instance, I didn’t look at the stats or rules. I just looked at the names of all the not-tiny ones. This one clearly signified to me that the owner intends to become a very large Instance.
To most people, it will simply sound cool and be very easy to remember. Both of those are very important points.
Look at the automotive industry. Performance is desirable in a vehicle, certainly, but according to the market, does it seem more desirable than looking cool and having enough cup holders?