Seeing that so much of the traffic on the big social media sites these days is bots, I’m thinking the day that bubble pops is close. Advertisers tend to get upset if they’re spending good money to serve ads to bots that will never buy anything. That, and ad-blindness like you mentioned, and blowback because ads are getting really fucking obnoxious right now. And with Elon’s platforming of hate, and Reddit’s nerfing of moderators, advertisers are going to see their ads displayed next to some nazi toxicity, and that’ll make them upset.
The advertisers will run their analytics, and find that the ads they’re paying for are doing less and less in terms of actually getting people to buy,