I agree with you, but recently started a Distillery and I’m able to get a positive Roi from Facebook ads. To be fair, I have a very compelling offer. Also to be fair, it’s the first time I’ve ever made something that can generate a positive Roi so your point stands.
The hard part for advertisers is there’s very few options to get your message out these days as traditional media has died and people spend so much if their lives on their phones.
Also I think it’s worth noting that if you are on Lemmy you are probably in a class of more savvy and - dare I say - intelligent than the average bear scrolling Facebook.