It’s simple, despite what big tech companies are telling themselves, current algorithm for personalized online ads doesn’t actually work, because you can’t force people to be interested something just by shoving media in front of them.
Instead of realizing that people want genuine human engagement to tell them HOW your product can help solve their problems, we are at the phase where tech companies double down on their incorrect assumption and thinks to make people want things, they just need to shove more things people don’t want to see in front of them.