My guess is that most people, like you said, fail to grasp surveillance capitalism. They have zero idea of how computers or the internet works, and think that billion dollar companies aren’t connecting data points on their browsing habits to sell them stuff, or even worse, make their findings known to other 3rd parties like insurance companies and scammers. People just literally have no clue. Most people couldn’t even be bothered to educate themselves about what Edward Snowden was talking about.