Like I said, I'm sure it's just a coincidence that they repeat the word "community" at least 30 times on that page.
Oh, and this bit too, that I just noticed when I was counting "commumity"s:
Communities are the lifeblood of the Internet. But on today's Internet, they are not in charge of their own destiny. Instead, they are controlled by the large platforms that hold all the power online. It is time for a change.
Community Points are the first step towards a different future for online communities.
That's definitely just a coincidence and has nothing at all to do with trying to compete against the fediverse, which they definitely don't even pay any attention to.