to purchase policies from companies with the lowest advertising budgets.
This was basically my grandfather’s modus operandi. He wouldn’t buy anything he saw in an ad. Dude was a nuclear physicist, so maybe he was on to something.
And while it’d be pretty hard to do that today, I always try and keep it in mind when I buy stuff. I ask myself if I feel like I’m being pressured to buy something, and to try to always be willing to walk away without buying. You can always decide later, and buy it then.