People watch the old shows too much, way too much, they leave them on as background noise.
New shows get far less play unless they really catch on, so a lot of the money they’re spending on new shows is just wasted.
Surprised a group of investors don’t fund a streaming version of nick at nite, and buy exclusive access to all the 90s and 2000s shows. Everybody would almost need a subscription, but it probably wouldn’t be profitable, rights to those are stupid expensive.
They’re getting around it by playing metrics games with the viewing numbers and restricting access to the raw numbers, it was the biggest blocker to a deal, the streamers could not tolerate transparency.