OK, but there is a context that can be analyzed 10 seconds before jumping to conclusions. To be clear, this newspaper is still shit, but the reason people are getting upset are superficial and based on a wrong interpretation.
So the process for me is: oh this image looks racist/culturally insensitive -> let me understand how is it possible that such thing has been used -> the image is supposed to have something to do with westerns, which are a cultural feature of the people who used the image -> my cultural interpretation that made it racist or cultural insensitive does not specifically apply.
So questions are definitely welcome, and I think people are right to question, but people (for example in this thread) didn’t look for questions, arrived already with conclusions, assuming that their cultural lens was the only appropriate one to look at this fact, without even understanding the context (not even the cultural one, just what is written on the page).