The “we’ll figure it out later” mentality that plagued the entirety of the ad-supported internet during the last two decades is finally coming to it’s natural conclusion. Some companies have decided to tackle the issue by progressively getting away from ads (See X/Twitter, YouTube Premium), others are trying to hold for dear life and doing one last, giant push to try to make it work (Google, also YouTube somewhat). The next few years will decide what the future of the web looks like