Haha, how about when Run The Jewels got picked up for use in Cadillac commercials? Their lyrics are hilarious and subversive, so it’s weird as hell to see it in a bougie car commercial. Killer Mike and El-P have to get paid I guess but it was kind of surreal seeing them become big because I’d been a fan of both independently over 20 years ago. Been listening to El-P’s stuff since the first Cannibal Ox album with KM not too long after that.