Yeah for a lot of companies they don’t seem to separate blood-from-a-stone unrealized profits from losses, even when aggressively persuing the former may well result in loss.
I could definitely see FB, Reddit, etc going “company X is making money from AI using our data, we need to stop that and do so instead” while completely overlooking the costs inherent in building the AI system or user-impact.
Kinda like when all the ISP’s decided Netflix owed them money because users were accessing it through their networks (and completely disregarding that the users already paid for that access), because corps are greedy fucks that way.