And as silly as it sounds, I think the name is a big part of why businesses haven’t ever wanted to touch the project or invest in it.
Imagine telling your average upper management guy or board member that you want your workers to use software called gimp. They’re probably not gonna want to hear you out.
Anecdotally I know of a local NHS practice that refused to use GIMP, and was even sceptical of other subsequent suggestions of other FOSS due to the terrible impression they got from the GIMP name during a pitch to use more FOSS.
I get it’s their identity, their project. Nobody has the right to dictate the name but them. But it’s also fair to point out that they probably shot themselves in the foot by giving their software a juvenile and weirdly fetishy name.