There is a perception of Linux as this hacker, terminal-only OS with a million equal choices and no direction or guides. This is not a true view or at least this is hyperbolic/based on Linux from 15 years ago. It is a stigma that Linux has. Every distro these days has to market itself as “We’re the out-of-the-box distro” which is just silly. Out-of-the-box is meaningless. Even Windows users modify their OS in certain ways. However, it breaks the stigma.
Linux adoption just needs more time. Most of the big issues for adoption have been solved in the past few years, and Linux is ready and knowledge of Linux and removal of the stigma is growing.