Americans as a whole are very stupid and don’t realize that the overwhelming majority of them can file for free. In fact, 100% of Americans can self-file (for free) if they can handle about an hour of basic paperwork, but for 70% of Americans, you can file taxes for free in less than twenty minutes. It’s not hard at all.
But most people would rather Google “how to file taxes,” click on the first sponsored link they see, and buy something before they ever actually try to do even a minute of research.