I’m in IT and I find it annoying to have to update my scripts and such every time they push new anti-adblock measures. A friend of mine who is perfectly tech savvy has not bothered updating his and is getting ads on everything now.
Just imagine the number of people who are completely clueless or are just so brainwashed used to ads that they don’t even care- I’d be surprised to find functioning ad blocking on over 15% or so on videos served on YouTube. Maybe 20% because that’s kind of the economic cut-off point for when it starts hurting and they do anything about it on Google’s part.