“Tell me what your product is and why I should buy it”
“Buzzword buzzword appeal to emotion happy white suburban family sugary jingle product in frame for like 1 second”
“… what are you selling and why should I buy it??”
The biggest problem with modern advertising is that they try to sell you on the idea before establishing what the idea even is. More often than not they’re not even selling a product so much as a lifestyle which will never apply to you, so why should you even care in the first place?