I dunno. I think the messaging is everywhere for how to attract men, but I don’t see too much content about how to treat men either. Certainly historically that was baked into the message, pun not intended, but these days I feel like the message is “you are the table” (so long as you are attractive enough to get a date) which is in part reinforced by the validation from the dating apps women get.
My wife of 19 years still says “what are you getting me for my anniversary” and I have to remind her that it’s our anniversary. Until recently my happiness hasn’t really occurred to her that is something she should consider. It’s all about her challenges and how I can help her, and what she wants to do, or what she wants to watch on tv. I literally am not given a second thought and told I’m wrong until she gets her way.