It’s because they’ve conditioned their audience to believe a few key things:
“Voting” with your wallet is what matters over all other forms of action.
Giving money to “woke” companies harms you as an individual.
Buying products is the best way to signal your value as a person.
Let’s break that down.
They want money to be more important than voting, because they understand that their political demographic does not win the popular vote in most cases, and their policies are inherently not popular with the majority. But when they can get money instead, then use that to influence votes and policy, well, that just might get them the policies they want without substantial votes from the public.
They want people to fear giving money to “woke” corporations because it makes them seem like the only source of real truth, and objectivity. They’re the voices of reason in a world that’s all against you. Then, you’ll be willing to pay for their subscription streaming service, and their subscription streaming service for kids, and their merch, and their chocolate, and their razors, et cetera et cetera.
They want you to associate buying products as the way to define yourself, because when you so strongly identify with their politics, you’ll spend as much money as you can signaling to those around you that you don’t support the “woke” agenda through your wallet, you only support those who truly embody your cause. Giving them money becomes a symbol of your values.
And of course, they wouldn’t get any sales without this as a selling point. If they just start a razor brand, not affiliated with their political ventures, who’s gonna buy?Their razors are effectively the same price as Gilette’s, just without the likely higher standard of quality and availability in physical retail locations.
But when they combine all three of those tactics I mentioned to make their target demographic believe they need these razors to display their values, stop a perceived evil agenda, and make their voice heard… well, then you’ve got a good revenue stream.