To be honest that level of overexposure doesn’t happen if you totally suck. It was cool to hate on them for a while though. You know, just like it’s cool to hate anything mainstream or basic, which is honestly a pretty basic way to view art in general. Like literally all it takes to participate is to notice that something is popular.
Edit: Although to be honest the way media companies love to milk songs to death is super annoying and makes you hate the music. You see it today with trending tiktok sounds. I’d blame this more than the quality of the music.