GIF (J sound). For those who are confused or don’t understand the debate, many people forget phonetics, and that letters can make different sounds depending on the use case. The words below use a soft g sound, like in the word “Justice”, (at least with US English). Pronouncing them with a hard g sounds odd, but only due to us being used to the way use pronounce them already. Though it doesn’t matter much, saying with a soft G (J sound) is easier and faster to say due to how one’s mouth moves. Saying it with a hard G requires more muscle, bringing one’s tongue to the back of the mouth to produce a hard G “Google”.