Except it does. This isn’t the first time to happen with the English language, and it won’t be the last.
I don’t think there’s a time limit on announcing the way a creator prefers to pronounce the name of his creation.
Sure, but the most popular way to pronounce a word wins, and it isn’t his way.
people asked him about the correct way to pronounce gif, he specified how he prefers to pronounce it.
Yea I’m aware, I read all about it back in 2013 as well.
That’s more correct to me, but nobody’s forcing you to pronounce it any particular way.
That’s nice. Now you know why the majority continue to pronounce it as Gif and not Jif, because it’s the most popular and comfortable way to pronounce it. The creators opinion on the matter is inconsequential.