altima_neo , 1 month ago (edited 1 month ago)

John Harvey Kellogg and Will Keith Kellogg kinda invented it together. John Harvey was a fucking nutcase and did everything he could to reduce sexual desires (by eating a bland vegetarian diet) and promote health (with enemas ).

They competed on store shelves against each other for a while. John Harvey sold his bland version under the Sanitas brand and Will Keith with his sweetened version under the Kellogg brand, as kind of a fuck you to his brother. He was riding on John Harvey’s fame, but also prevented John from using the Kellogg’s name on his own product.

The cereal sold today is from Will Keith’s Kellogg company.