I think there’s a bit of misconstruing “let companies do what they want” with “private businesses can run their business how they want but could and should suffer the consequences of their actions”.
The main problem here is, who’s going to govern the businesses? Who’s got the teeth to throw the book at these companies like they’re so eager to do at people that break stupid, societal made up laws like “weed is baaaaad. Grrrr”