Seamless integration between their products (at the cost of having to be in their walled garden)
Best, smoothest mobile UX out there (and I’ve used many Androids, including custom ROMs)
Moving their computers from from x86 to ARM (much better power consumption to performance ratio). This will likely improve Linux ARM support too, as people use Asahi on Apple Silicon Macs and more packages are then created for ARM.
Taking active part in creating industry standards (such as USB-C, which they admittedly should’ve adopted on their phones long ago, but they DID promise not to change plugs for 10 years when moving to Lightning).
Macbooks don’t bend like a lot of plastic non-Apple laptops do. Their batteries also seem to last longer - might be anecdotal, but I’ve fixed thousands of laptops, easily over a thousand Macbooks produced in the 2010-2017 era (I quit that job in 2019).