Growing up in Wisconsin, drunk driving was a serious issue. Especially on New Years and the Fourth of July. The joke was that every little town throughout Wisconsin always had a church and a bar. There were so many alcoholics that would spend every day at those bars. It’s a tradition that probably goes back to the idea of public houses and having bars be a central location where your community gathers. Many people take the drinking part of that too far though and so the anti-drunk driving PSAs were necessary.