If it’s in that kind of bag (with little holes in it), it was definitely freshly baked that day. That kind of bag is designed to keep the bread crispy, but it can only be used on the day it was baked, or the bread will become hard as rock the next day. If a loaf is going to be kept and sold the next day, it has to be rebagged into a solid plastc bag to keep it fresh. “Lovely” is subjective. It’s a grocery store baguette.