Products are just products designed to get money out of people. I don’t have an appreciation like its some sports team for them. It comes down to simply if it is worth spending money on or not. Being entitled is a good thing, since it encourages less consumerist behavior with how lot of people can use less frivolous spending in their lives.
You can try to spin it as a negative, but I find this hail corporation approach to consumerism very odd. Wanting more value for the money is a good standard to have.